LET’S RAISE A GLASS TO DRAFT

WE’RE ON A MISSION

The Steel Keg Association is the non-profit marketing organization focused on increasing the volume of beer and other beverages served from stainless steel kegs.

Click HERE to join us!

STEEL KEG BENEFITS

  • 1. CIRCULAR

    Steel kegs’ reusability and 30+ year lifespan help reduce greenhouse gas emissions and other environmental impacts according to a new ISO-14040 framework Life Cycle Analysis from Deloitte.

  • 2. EFFICIENT

    Steel kegs deliver bulk liquids, driving superior economic benefits for bars and restaurants.

  • 3. FRESH

    REUSABLE steel kegs deliver a fresh experience consumers can’t get at home, helping to drive traffic to brewpubs, bars and restaurants.

 

WHY CIRCULARITY MATTERS

In a circular economy, once the consumer is finished with a product, it goes back into the supply chain rather than waste streams. Steel kegs can be reused for 30+ years making the most efficient use of our planet’s finite resources and helping to minimize environmental impacts.

“STEELING” THE SHOW

Here’s how we’re helping to get the word out:

#DRINKDRAFT

View fullsize 📍Here’s where you’ll find SKA members in 2026. Across the US, UK, and Europe, our members will be present at many of the industry’s most important events, contributing to discussions around premium draft, sustainability, and the f
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View fullsize Everything Coming Up Ultra! Using data powered by Draftline Technologies, swipe to see the Top 10 beer brands by draft line share in the US; a snapshot of what’s pouring most often right now. Beer closed out 2025 on a steadier note than many
View fullsize Meet the Judges: Keg Champions of the USA 2026 🇺🇸 Representing leadership across the draft industry, this judging panel brings deep expertise in quality, sustainability, hospitality, media, and market data insights. These industry voices will eva

For Bars and Restaurants, CLICK HERE for ways to get more out of your draft beer programs.

BOARD MEMBERS

Alexander Brand, Chair
CEO, BLEFA GmbH

Thomas Hutschenreuter, Director
Key Accounts, Micro Matic

Bryan Place, Director
President, Global Keg Solutions, Kegstar

Alberto Borque, Director
CEO, THIELMANN

ELECTED OFFICIALS

Jared Cameron, Secretary
Sr. Director, US Sales, MicroStar Logistics

Doug Arnold, Treasurer
CFO, BLEFA Kegs, Inc.

GET INVOLVED

We are a non-profit organization made up of beverage industry professionals devoted to raising awareness of the benefits of steel kegs. Want to join in?

BECOME A MEMBER: We have a range of membership opportunities available.  

  • In the US? Access our information package HERE and membership agreement HERE

  • In the UK or Western Europe? Learn more HERE and access the membership agreement HERE

DRINK DRAFT: Every time you serve or enjoy a pint from steel kegs, you’re helping to remove single-use containers from recycling and landfill streams. Kegs remove over 6 billion containers each year in the U.S. alone!

FOLLOW US: We invest in marketing programs to educate brewers, bars, restaurants and consumers sharing the story of steel kegs.

JOIN: We have a range of membership and sponsorship opportunities available. Please contact:

Alexander Brand
Chair
Steel Keg Association
info@steelkegs.org

 

PARTNERS OF THE POUR

OUR MEMBERS