CHEERS TO ALL KEG CHAMPIONS
Keg Champions embrace the remarkable benefits reusable steel kegs deliver.
SUSTAINABILITY
Keg Champions look for ways to operate sustainably and do a little good with every pull of a tap handle. That’s because kegs save over 6 BILLION single-use containers from waste streams each year!
EFFICIENCY
Keg Champions tap into the economic benefits of kegs by featuring draft beer as an important part of their business. Kegs provide ~80% contribution margins to bars and restaurants!
FRESH EXPERIENCE
Keg Champions take pride in serving draft beer helping to create a fresh experience their consumers can’t get at home.
LETS RAISE A GLASS TO THE CHEERS ACT
Additionally, Keg Champions are proud supporters of H.R.7577, the Creating Hospitality Economic Enhancement for Restaurants and Servers (CHEERS) Act. The CHEERS Act would provide a tax deduction for brewpubs, bars and restaurants with draft beer systems to help revitalize hospitality establishments.
“The hospitality industry is in many ways at the center of our communities and our economy. Because these local businesses operate with tight margins and other pressures, it is a challenge to make up-front investments in equipment that unlock lower costs and sustainability benefits over time. The CHEERS Act will make draft beverage systems more affordable, encouraging the use of efficient and sustainable, reusable steel kegs. We raise a glass to the Beer Institute, Reps. LaHood and Harsford, and all of the leaders rallying to support pubs, bars and restaurants.”
Dan Vorlage, Executive Director of the Steel Keg Association
Please join the growing list of CHEERS Act supporters.
“The beer industry is committed to supporting its retail partners in the hospitality industry that were deeply impacted by the pandemic. That’s why we applaud Reps. LaHood and Horsford for introducing the CHEERS Act, which will provide relief to your favorite local pubs, bars, restaurants and entertainment venues nationwide that serve fresh, ice-cold beer on draft. Beer is America’s favorite alcohol beverage, and with draft systems in tens of thousands of establishments across the country, this bill will allow businesses to create more jobs and stimulate local economies from coast to coast.”
Brian Crawford, President & CEO
“America’s restaurants and bars are important to their local communities and play a critical role in a vibrant, safe and competitive U.S. alcohol marketplace. Unfortunately, challenges from COVID, labor shortages and inflation have hit them especially hard. Beer distributors understand the challenges these businesses face as they seek to build back. The CHEERS Act will allow beer retailers to make important investments in draught beer to help revitalize these important community businesses. On behalf of America’s beer and beverage distributors, we thank Representatives Darin LaHood and Steven Horsford for their support of the hospitality industry.”
Craig Purser, President & CEO
”Small and independent craft brewers know all too well the impacts of the pandemic on the hospitality industry. With 30% of all draft beer sold produced by craft brewers, restaurants, bars, and retail partners are integral parts of the brewing community, and healthy on-premise business and draught service are crucial to the overall health of small and independent craft brewers. We enthusiastically support the introduction of the CHEERS Act and thank Congressmen LaHood and Horsford for supporting legislation that will encourage economic growth and help these important partners.”
Bob Pease, President & CEO
“Draft beer sales provide a distinctively on-premise opportunity to attract and welcome consumers to local bars and taverns. These small beverage businesses, which often serve as important ‘third places’ where people can visit with friends and relax in a familiar setting. Their success is vital to job creation, economic growth and American hospitality culture. We appreciate Reps. LaHood and Horsford introducing the CHEERS Act, which recognizes the importance of our nation’s bars and taverns and helps as they continue to navigate the current economic environment.”
John Bodnovich, Executive Director
“The CHEERS Act would give restaurant and bar owners new tools to innovate how they serve beer to customers. The result would be more consumer choice, strengthened sustainability options, and needed support for restaurant owners in every neighborhood.”
Sean Kennedy, Executive Vice President for Public Affairs
“As the hospitality industry continues to navigate the long-lasting impacts of the COVID-19 pandemic, the CHEERS Act represents a crucial lifeline for bars and restaurants, offering them much-needed tax relief to help revitalize their businesses. This legislation not only supports the recovery of on-premise establishments but also encourages sustainability and innovation within the industry. We applaud Reps. LaHood and Horsford for their leadership in championing this initiative, which will undoubtedly provide a significant boost to our franchise members and the broader hospitality sector.”
Matthew Haller, President & CEO
“The American Cider Association recognizes that healthy draft sales are connected to a thriving hospitality sector and are critical to the future of the cider industry. Draft cider represents 60% of hard cider consumed at establishments, and on-premise consumption is an important gateway for consumer adoption of cider. Restaurants, neighborhood pubs, taprooms, sports arenas, bars, movie theaters and more are all important to the commercial cider ecosystem. We appreciate that the CHEERS Act will support investments by draft accounts in new, energy-efficient draft equipment. Relief for the hospitality industry is very needed right now, and the CHEERS Act will help provide some of that relief.”
Michelle McGrath, CEO
“In the wake of the ongoing pandemic, the independent restaurant and bar community has grappled with a notable decline in draft beer sales. This unfortunate trend presents yet another significant challenge to the profitability of these establishments that operate on razor-thin margins. Recognizing the pressing need for support, the Independent Restaurant Coalition endorses the CHEERS Act. We are grateful for the dedicated champions of this vital initiative, Reps. LaHood and Horsford, for taking this important step towards addressing the economic challenges faced by restaurants and bars and urge Congress to act quickly.”
Erika Polmar, Executive Director
LEARN HOW WE’RE HELPING BARS AND RESTAURANTS GET EVEN MORE OUT OF THEIR DRAFT PROGRAMS
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